WATCH ADVERTS
If you look at any advert for a watch, you’ll notice that it’s probably set to 10:10. There’s a good reason for this. Watch hands positioned at this time nicely frame the brand and logo. Since most brand logos are at the top of the watch face, setting the time to 12:05 or 1:20 would cover them up. Of course, you could turn the hands to 4:40 and get them completely out of the way of the logo, but somehow that looks sad and does not appeal to buyers.
adapted from www.independent.co.uk
